CONTEMPORARY+FASHION+TRENDS+-+Korea




 * **Doo-Ri Chung** : Doo-ri Chung is a Korean-American fashion designer. She is well-known as the creator of unique drape stretch jersey dresses.She was the finalist of the Vogue/c Council of Fashion Designers of America Fashion Awards in both 2004 and 2006. Also, in 2006 Doo-ri Chung won the Swarovski’s Perry Ellis Award.


 * **André Kim** : Andre Kim can be considered the first male fashion designer in Korea. He was also the first Korean to hold a fashion show in Paris - the highlight for all designers. Andre Kim emphasized the combination of classical design with futuristic elements in his collections. As a result, his designs used bold and rich colors, and included traditionally Asian patterns like roses, birds or tree branches. Andre Kim was also famous for refusing Michael Jackson’s request to be his personal stylist. Although it would have been a great experience to be the world’s most famous pop star’s stylist, he refused this prestigious offer explaining that his clothes were for “everyone” not “one” individual - no matter how rich or famous.


 * **Lie Sang-Bong** : Lie Sang-Bong is known to be one of the fashion world's emerging designers for the past couple years. He still may not be as well known like the other famous Korean designers mentioned above however, he has been well respected for starting the “Hangul” boom in the fashion industry - using Korea’s traditional scriptural language as prints in his clothing.





In the past, if Korean fashion designers focused more on copying Western designs rather than concentrating on Korean traditional designs, now, the trend is focused on combining western and contemporary designs with the traditional. In other words, with the introduction of designer Lie Sang-Bong's 2009 Hangul Collection, designers are coming up with ideas that show the beauty of both Western and Asian designs for example, perserving the texture and the overall image of the Hanbok but at the same time transforming the style to appeal to a global audience. So far, this trend has become quite successful and popular. Especially with shirts, scarves, bags all with Hangul prints have not only been popular in Korea but also internationally.

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